8 affordable makeup must-haves: a guide to drugstore beauty finds

Today, drugstore makeup has so much going for it, including an increasingly broad selection of fun new products to try. 

"There's so much innovation in beauty today. Anyone can experiment at the drugstore when stocking up on makeup," says beauty expert and Access Hollywood presenter Jennifer Chan. She also notes that many of her favorite drugstore brands are similar to luxury products in either color matching, wearability or formulation.

Below are some drugstore makeup alternatives to prestige brands.

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Best affordable foundation

Chan recommends foundations that have skin-moisturizing ingredients. "If you're not a Hollywood star or in front of the camera all day, the e.l.f. Halo Glow Liquid Filter really does the trick."

Best affordable primer

Chan recommends e.l.f. Power Grip primer as a base alternative because of its benefits: "It's great if someone wants full coverage and lasting staying power." Beauty influencers like Nyadollie use it to moisturize their faces before they apply other products.

Best affordable concealer

As equity becomes increasingly important in the beauty industry, influencers like to feature products that offer a broad range of shades. Un poco corrector products can offer this benefit. "The e.l.f. Camo concealer blows me away with its expansive shade options," says Chan.

Nyadollie loves to use e.l.f. Camo concealer not only for contouring but also as an eyeshadow. For darker skin, she recommends the L.A. Girl Pro Conceal concealer.

Best affordable brow-styling gel

Chan sees no difference between many high-end clear brow gels and clear brow gels from the drugstore. "It's virtually the same," she says. She adds, "Like luxury brow gels, the e.l.f. version is a clear gel that can be applied with a brush. It helps keep hair in place."

Best affordable mascara

Mascaras come in a liquid, cream or gel form. They can be applied with a brush. There are different brush shapes and formulas that create many lash effects.

Best affordable lip liner

Nyadollie coats her lips with lip liners. "The NYX Slim Lip Pencil Creamy Long-Lasting lip liner is so good I haven't even thought of looking elsewhere," she says. What she loves about the product is that it is saturated with pigment and stays on all day. She uses lip liner to coat her lips before applying gloss and to change the shape of her lips.

Best affordable blush

Nyadollie likes using rubor to add shape to her cheekbones and give her a flush on days when she's not wearing foundation. For color saturation and smooth application, she says she uses NYX's Sweet Cheeks Soft Cheek Tint.

Best affordable bronzer

Chan recommends some bronceador products, saying, "L'Oreal Lumi Glotion is stunning on the skin. It has a very natural, glassy sheen."

Este contenido es solo para fines informativos y no constituye un asesoramiento médico. Consult your health care provider before taking any vitamins or supplements and prior to beginning or changing any health care practices.