Why spend the over-the-counter (OTC) benefit at CVS?
CVS stores make it easy and convenient to shop for the products people may need.
Most Medicare Advantage plans offer an over-the-counter (OTC) benefit. It pays for eligible health-related items, such as toothpaste, vitamins and sunscreen. Unfortunately, many people don’t know they have the OTC benefit or aren’t sure where (or how) to spend it.
CVS® can help people redeem this benefit and get some of the items on their weekly shopping list. With stores in many neighborhoods and many eligible products on shelves, CVS is here to help. Here, healthier happens together®.
In this article:
CVS is close to home
Visiting a health care provider or a specialist might mean hopping on the highway. But 85 percent of Americans live within 10 miles of a CVS Pharmacy®. If a CVS store isn’t within walking distance, there’s a good chance it might be a short drive or bus ride away.
CVS is a trusted local health stop. One study found that 58 percent of Americans head to the pharmacy first for nonemergency medical problems. Not only do they stock items for most minor ailments, but staff pharmacists can also help. Pharmacists can answer questions people have about items on shelves and assist with product directions.
CVS has essential items covered
Some people don’t use their OTC benefit, and about 70 percent of it goes unspent every year. Those people may not know what the benefit covers or how many of those items can be found within their local CVS store.
The OTC benefit is broad. It may help cover items people use for daily hygiene (things like toothpaste, soap and deodorant) as well as products to manage minor discomforts, such as symptom relief support items for foot pain, headaches and an upset stomach. The OTC benefit may also help cover items that help support wellbeing, such as canes and bathroom grab bars, or help build out a first aid kit for the household.
Some common categories for the Medicare Advantage OTC benefit may include:
- Allergy relief support medication or nasal spray
- Blood pressure monitors
- Adult diapers
- Cold symptom relief support medication
- Compression socks
- Denture adhesive
- Diaper rash cream for infants
- Digital thermometers
- Eye drops
- Hand sanitizer
- Laxatives
- Menstrual pads
- OTC heartburn medications
Specific benefits will vary depending on the plan and where people live. Checking with a Medicaid or Medicare Advantage insurer about a specific benefit might help get a sense of approved items.
Local CVS stores may carry items from most of these eligible categories.
CVS makes shopping and checkout easier
Learning how to redeem OTC benefits takes a little practice. Part of the challenge is knowing if an item will qualify for a plan and then figuring out how to use the benefit to check out.
CVS has helped improve this shopping and checkout experience with consumer-friendly design. This helps Medicaid and Medicare Advantage members find what they need, get the best value and move on with their day.
One of the ways CVS simplifies shopping for Medicare Advantage members is with its blue tag system. Products that are widely eligible for the OTC benefit carry signature blue labels right on the shelves, making them much easier to spot.
CVS as a one-stop health shop
Few places offer as full a range of health services as a CVS location.
During the COVID-19 pandemic, Americans became more familiar with their pharmacies. They became not only their frontline stores, open every day, but also places to get basic care. More than 61 million people got their COVID-19 tests at CVS locations, for instance, and more than 88 million vaccines were administered.
For compassionate and accessible care, MinuteClinic® is conveniently located inside more than 1,000 CVS Pharmacy® and Target stores in 36 states and Washington, DC. These clinics accept most health insurance plans and provide access to board-certified family nurse practitioners and physician associates. MinuteClinic at CVS offers nearly 200 services and treatments. These include chronic condition management, vaccine administration and treatment for minor illness and injury as well as the ability to prescribe medication, all on offer seven days per week — and often by a walk-in appointment.
Many older Americans take advantage of these locations, with their visits to these clinics doubling in the years before the COVID-10 pandemic. And shopping with the OTC benefit in the retail stores just makes a visit that much more convenient.
While people can redeem their OTC benefit in many ways, it makes sense to shop in local stores they trust. For its part, CVS will try its best to help people make the most of their Medicaid and Medicare Advantage dollars — especially when it comes to spending this valuable OTC benefit.
Este contenido tiene solo fines informativos y no reemplaza el consejo, diagnóstico ni tratamiento médico profesional. Consulte con su médico o profesional de la salud si tiene alguna pregunta sobre medicamentos, vitaminas o suplementos que esté considerando, o sobre cambios en sus rutinas de bienestar o de atención médica.
*FOR OVER-THE-COUNTER BENEFITS AT NO ADDITIONAL COST: Over-the-counter (OTC) allowance benefits are included in select Medicare Advantage and Medicaid plans. The allowance may only be applied to select OTC products. Allowance amount may vary by plan. Customer may be responsible for the cost of any items not covered by their plan or the cost that exceeds their allowance amount. Check with your health plan provider for more details.
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FOR 85 PERCENT OF AMERICANS LIVE WITHIN 10 MILES OF A CVS LOCATION SOURCE: CVS Health. Neighborhood pharmacy. Accessed March 26, 2026.
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FOR 58 PERCENT OF AMERICANS HEAD TO THE PHARMACY FIRST FOR NONEMERGENCY MEDICAL PROBLEMS SOURCE: Wolters Kluwer. Wolters Kluwer’s Pharmacy Next survey shows 58 percent of Americans likely to first seek non-emergency healthcare at pharmacies. Published May 17, 2023.
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FOR 70 PERCENT OF IT GOES UNSPENT EVERY YEAR SOURCE: Consumer Healthcare Products Association. Using the Medicare Advantage over-the-counter (OTC) medicines program as a consumer engagement tool. Published 2021.
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FOR COVID-19 TESTS AT CVS LOCATIONS SOURCE: CVS Health. Our COVID-19 response. Accessed March 26, 2026.
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FOR VISITS TO THESE CLINICS DOUBLING IN THE YEARS BEFORE THE COVID-19 PANDEMIC SOURCE: CVS Health. Retail health care’s role in an aging America. Published April 13, 2023.