dreams do come true. say hello to brush time magic with hello kids unicorn sparkle toothpaste that tastes like rainbows and sunshine (aka bubble gum!), and works brilliantly. it's thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia that'll make your kid rush to brush. this sparkly paste also prevents cavities, strengthen enamel, and helps brush away plaque with brilliance and grace. and just when you thought it couldn't get any better, carefully open the carton to find a magical surprise inside for your child. unicorn paste is gluten free, mint free, SLS/sulfate free and free from artificial sweeteners/flavors, dyes, microbeads, parabens, and triclosan. hello is vegan, cruelty free, and never tested on animals, real or imaginary (leaping bunny certified and PETA recognized).

active ingredient: sodium fluoride 0.24% (0.15% w/v fluoride ion) inactive ingredients: sorbitol, purified water, hydrated silica, glycerin, xylitol, xanthan gum, flavor, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana leaf extract, mica and titanium dioxide.

adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing). children under 2 years of age: ask a dentist or a physician.

keep out of reach of children. if more than used for rinsing is accidentally swallowed, get medical help or contact a poison control center right away.