John Frieda

John Freida claims that it does not test its products on animals, however, its parent company Kao does test on animals. The brand also exports and sells its products to countries that do require animal testing by law, such as mainland China. Therefore, John Freida is not 100% cruelty free.

The amount of time you should leave John Freida hair dye in your hair depends on which formula you choose. For example, temporary or semi-permanent hair dyes do not need to be left in as long as permanent hair dyes do. Always read the instructions that come with your John Freida hair dye product carefully to determine how long it should be left in your hair. People with thicker hair may leave the dye in a few minutes longer to ensure proper absorption of the color into the hair shaft.

John Freida ammonia-free hair color creams do not contain ammonia. Be sure to look carefully at the ingredients of your chosen hair color product to confirm that it is ammonia-free before using it if you're concerned about ammonia.