Customer reviews for L'Oreal Paris Feria Advanced Lightening System Bleach
Color:
Hyper Platinum
How to get it
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Yes, I recommendMichaelReviewed 3 weeks agoEasy to useOut of 5Long lastingOut of 5Value Out of 5Meets expectationsOut of 5Quality Out of 5My go to for this color.
Have used either the Hyper or Ultimate Platinum for years and stand by it.0 users found this review helpful.- Yes, I recommendOZAISVerified purchaseReviewed 1 month agoEasy to useOut of 5Long lastingOut of 5Value Out of 5Meets expectationsOut of 5Quality Out of 5
Great Results
I have dark brown hair and this lightens me to a blonde in about an hour0 users found this review helpful. - CorabethReviewed 1 month ago
My go to hair bleach 10/10
My favorite lightening bleach I would absolutely love to receive free products. I'm a loyal Loreal Paris costumer. I use this dye every 2-3 months to keep my blonde long locks perfect. I use 3 boxes on my hair and getting help to save and or free products would be amazing.0 users found this review helpful.Originally posted on lorealparisusa.com 
krystalp23_9875Reviewed 2 months agoNeed a toner
[This review was collected as part of a promotion.] Ended up with very brassy, yellow hair. I had to use another box and the toner. I still ended up dyeing my hair brown because I did not like the color.Reply from L'Oreal2 months agoHi krystalp23_9875! Thank you for trying Feria Hyper Platinum, and for sharing feedback! We are committed to bringing our consumers products that meets their needs and expectations. Your feedback is appreciated and will be shared with others in our company. We hope you will keep exploring and discovering more with L'Oreal!Regards,LeCare0 users found this review helpful.Originally posted on influenster.com- JJ13Reviewed 3 months ago
BEST lightened ever!
Ive had my hair bleached for years, I m a retired hairdresser. After bleaching and toning for years, I decided to give my hair a break. Grew out the bleach and decided to try Absolute Platinum. I thought there was no way this was gonna get my hair.As light as it shows on the box. And if it did, it was gonna be very bright.Yellow. Boy, was I wrong. This got my color so perfect. I didn't even need to use antibrasy shampoo These reflexes, this lifted better than cream oil. Bleach with 40 volume developer. I don't know how, but this is the best lightner ever.0 users found this review helpful.Originally posted on lorealparisusa.com - Yes, I recommendCAROLVerified purchaseReviewed 3 months agoEasy to useOut of 5Long lastingOut of 5Value Out of 5Meets expectationsOut of 5Quality Out of 5
Did not lighten enough
My hair color was a honey blonde to begin with but this product made it an awful orange color!3 months agoHi CAROL! We apologize you were not satisfied with the results you achieved with Feria Advanced Lightening. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected.<br />All natural hair color that is darker than pale blonde has red and gold pigments. When you lighten your natural color, these warm gold and red pigments are revealed. You can follow up with a toner to minimize the orange tones or use purple shampoo and conditioner.<br />Your feedback is appreciated and will be shared with others in our company. <img src="https://s3.amazonaws.com/stratos-logos/logos/Loreal.png" alt="Loreal" title="Loreal" style="display: block !important; margin-top: 2em !important; border: 1px solid #ccc !important; padding: 2px !important; background-color: white !important;" /> <!--[if ReviewResponse]><![endif]-->Regards,L'Oreal Paris Product Expert1 users found this review helpful. - JessReviewed 4 months ago
I give it all 5 out of 5 stars.
I loved the color easy to apply didn't damage hair to bad at all and last for a while if use correct care afterwards.0 users found this review helpful.Originally posted on lorealparisusa.com - KeyleeReviewed 5 months ago
Not what it used to be to be
Not sure what has happened to this product or brand. This dye use to be my go to for changing up my color because of the lift quality. The past two years of purchasing this and another bleach from Féria has been terrible! The boxes are clearly very old because they will NOT mix! The product is runny with clumps no matter how much it’s mixed. For the record, yes, I can read and follow the instructions correctly. Such a shame because this USE TO work and be wonderful. No I’m. It paid for this review. It’s honest.Reply from L'Oreal5 months agoHi Keylee. Thank you for reaching out to L'Oreal regarding the Feria Hyper Platinum Bleach. We are sorry to hear the mixture was runny and also clumpy. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43364203. Please have the product with you when you call. Looking forward to hearing from you!Regards,LeCare0 users found this review helpful.Originally posted on lorealparisusa.com
Details for L'Oreal Paris Feria Advanced Lightening System Bleach
| Benefit | Conditioning |
|---|---|
| Color | Purple |
| Form | Liquid |
| Product type | Hair bleach |
| Quantity | Single pack |
| Waterproof | No |