Most men want to smell good and be memorable. Cologne for men can help you do that! This is because human's olfactory senses are very powerful and are linked to memory. So if you want to stand out and smell great doing it, why not consider wearing cologne? Some men prefer to wear cologne only on special occasions, while others wear it every day. Some men change up their fragrance by season or occasion, while others prefer to find one signature scent and stick to it. No matter how you choose to use men's cologne, we have a fragrance for you! CVS carries a huge variety of the top mens cologne scents to choose from. Read on to learn more about what cologne is, shopping strategies, and how to ultimately find the best cologne for you!