Advanced ionic technology.
John Frieda styling tool includes a high voltage ionic generator with more power that generates up to 50% more ions. This ionizing function generates negative ions, which neutralize positive ions in the air. The neutralization process flattens and seals the hair cuticle, reducing frizz and leaving the hair shiny and more manageable.
1 in. extra-long straightening plates advanced ionic conditioning heats up to 455° F/235° C 15 second instant heat true ceramic heater titanium ceramic coated plates LCD temperature control auto shutoff swivel cord.
Up to 50% more ions when compared to flat irons with natural ion sources.